Fraudulent clicks can kill a search engine marketing program. Costs can skyrocket, and for the on-line retailer, revenue goes nowhere. Most of my clients worry about it, and it's tough to impossible to get a complete understanding of the size or scope of the actual problem.
Friday, November 02, 2007
Much Ado About Click Fraud?
I just uploaded a post to ChannelAdvisor's blog about click fraud in paid search marketing; what it is, where it comes from, and what to do about it. Here's an excerpt but check out the full post for all the details.
Posted by Jason James at 4:42 PM